ARIMA Café
Arima is a social coffee brand offering premium, single blend coffee from Guatemala. Their believe in openness and honesty to make ethical and eco-friendly coffee, is represented by a brand and packaging design that is infused with the rich flavors of the Central American lifestyle. To show that Arima's coffee is 100% traceable, we proudly display the coordinates of the coffee 'fincas' on the packaging.
Design & Art Direction: Remko Verhaagen
Charity: Niños de Guatemala
Buy your coffee at www.arimacafe.com
Arima / Packaging design line-up.
Wordmark / A strong symmetrical font with clear capitals to express reliability and quality.
Outline / An iconic symbol and seal of quality for the socially engaged brand.
Colors / Three different colors to show the different estates.
Patterns / Each patterns represents a unique regional feature.
100% Traceable / The design features the exact coordinates of the 'fincas' to make the origin 100% traceable.
KCups / Branding design applied for KCups.
Fresh Beans / Packaging design for the fresh beans bag (pre-packed and to-go).
Portfolio / Design overview of Arima Café brand items.
Charity / The Arima Ladies.